21+ years of distribution in India
The partner consumer brands use toget on more shelves. enter new cities. build real distribution. win corporate orders.
Strategy and hands-on execution for sales, distribution and corporate gifting. Our team has built it on the ground, from neighbourhood kiranas to national retail chains.
Experience built at
- Spice
Expansion plan
ExampleSnack brand · Madhya Pradesh
From one city online to three cities on shelves
- IndoreLive
- BhopalAppointing
- JabalpurNext
- Distributors
- 6 of 8
- Outlets live
- 1,240
- Secondary
- +18% m/m
Illustrative example · every plan is built from your own numbers
Services
Everything between your warehouse and the customer’s hand.
Six practices, one team. Most brands start with one and add the rest as they grow.
- 01
Distribution & channel setup
The route from your warehouse to the shelf: super stockists, distributors and the retailers they actually reach. We find, appoint and onboard partners on terms that keep them selling you.
- Channel design
- Distributor appointment
- Margins & credit terms
- 02
Market expansion & business development
New cities and states, entered in the right order. We analyse each market, size the opportunity, set schemes that work for distributors and retailers, then open doors on the ground.
- Market analysis
- City sequencing
- Launch schemes
- 03
Modern trade & quick commerce
Large format retail handled end to end: vendor registration, listings, margins, promotions and in-store visibility. Quick commerce runs alongside general trade, so your channels support each other instead of fighting on price.
- Chain vendor onboarding
- Q-commerce listings
- Channel price discipline
- 04
Sales teams & in-store promoters
Hire and lead the field team, set beats and targets, and run in-store promoter programmes that turn shelf space into sales. A distributor management system shows secondary and tertiary sales, not just what you billed.
- Team structure & incentives
- ISD programmes
- DMS rollout
- 05
Brand, pricing & profitability
Brand positioning and trade marketing that sell through, a product mix built for each channel, and selling prices managed so growth adds margin, not just volume. Monthly forecasts keep stock and targets in step.
- Product mix
- ASP management
- Sales forecasting
- 06Explore
Corporate & B2B gifting
Curated gifts for employees, clients and channel partners, sourced from brands we know, branded for you and delivered across India.
- Festive gifting
- Onboarding kits
- Dealer rewards
How a product reaches India
One warehouse. Ten thousand shelves.
Distribution in India runs in layers: super stockists, distributors, then the kiranas, chemists and modern trade stores where people actually buy. We design every layer, appoint the right partners, then keep stock moving.
- 01 · Brand warehouse
- 1
- 02 · Super stockists
- 8
- 03 · Distributors
- 62
- 04 · Retail outlets
- 10,000+
Illustrative network · cities plotted at real coordinates
How we work
Audit. Build. Scale.
A fixed plan with clear timings, not an open-ended retainer. You always know what happens this month and what it should deliver.
- 01
Audit
Weeks 1-2We study your numbers, channels, pricing and partners, ride along with your field team and walk the market. You get a clear plan: which cities, which channels, which partners, in what order.
- 02
Build
Months 1-3We appoint distributors, set schemes and margins, hire and train the team, and put reporting in place. Hands-on, in the market, not from a deck.
- 03
Scale
OngoingMonthly reviews of primary, secondary and tertiary sales. We fix what is slowing down, and open the next market once the current one is working.
Clients
Brands we are building with right now.
Consumer brands we are currently helping grow.
Track record
Numbers from the field, not from slides.
Our team has built sales and distribution for Samsung, Coca-Cola, Spice and Swiss Military, from a single sales beat in Jaipur to national retail chains.
₹45 Cr
monthly business run across Mumbai and Thane
3,100
outlets covered through 9 distributors in Jaipur
15 days
to set up a service network across Mumbai
Reach Mobiletech130
in-store promoters, alongside a 110-person field sales force
2 months
to appoint distributors and clear pending trade issues across Mumbai, Goa, Maharashtra and MP
Reach Mobiletech13
regional distributors managed across Mumbai and Goa
Figures are from roles our team has held at these companies. Logos are their owners’ trademarks and do not imply endorsement.
Why brands choose us
Senior experience, without the overhead.
Most growing brands weigh the same options. Here is how they compare.
Time to start
- Adilytics
- This month
- Full-time sales head
- 3 to 6 months to hire
- Large consulting firm
- Weeks of scoping
- Distribution platform
- Fast, in their cities
Who does the work
- Adilytics
- Senior operators, hands-on
- Full-time sales head
- One person, learning your category
- Large consulting firm
- Mostly junior analysts
- Distribution platform
- Their team, their priorities
You own the distributor network
- Adilytics
- Yes
- Full-time sales head
- Yes
- Large consulting firm
- Advice only
- Distribution platform
- No
How you pay
- Adilytics
- Fixed monthly fee
- Full-time sales head
- Senior salary plus ESOPs
- Large consulting firm
- Premium project fees
- Distribution platform
- A cut of every sale
Corporate gifting as a channel
- Adilytics
- Yes
- Full-time sales head
- No
- Large consulting firm
- No
- Distribution platform
- No
Corporate gifting
Gifts people keep, from people who know brands.
We source from the consumer brands we work with every day, brand every piece for you and deliver across India. One partner for growth and for gifting.
Festive gifting
Onboarding kits
Client & partner gifts
Dealer & channel rewards
Ready for your next market?
Pick a time below. You will speak to a senior consultant, not a sales team.
Adilytics
Sales & distribution partners
Intro call
Walk us through your brand, channels and targets. You leave with a clear view of what to fix first.
- 30 minutes
- Google Meet or phone
- Saturdays & Sundays, IST
Based in New Delhi · working across India